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Legal

Privacy Policy

Last updated: 18 August 2026

Contents

  1. Who we are
  2. Information we collect
  3. How we use it
  4. Cookies
  5. Who we share with
  6. International transfers
  7. How long we keep it
  8. Your rights
  9. Security
  10. Children
  11. Changes
  12. Automated decisions
  13. US state privacy rights
  14. Data breaches
  15. Contact

1. Who we are

LUMÉRA is a laboratory-grown fine jewellery brand operated by Mooning Limited, a company incorporated in Hong Kong SAR. In this policy, "we", "us" and "our" refer to Mooning Limited. We are the data controller responsible for personal information collected through www.lumera-diamonds.com.

2. Information we collect

Profile details you choose to share (all optional): title, birthday, anniversary, WhatsApp number, WeChat ID, and preferred ring size. We use these only to personalise your experience — for example a birthday-month treat or getting your ring size right — and never sell them. You can edit or remove them any time in My Account.

Information you give us

Information collected automatically

Information we never receive

We do not collect or store full payment card numbers. Card details are entered directly into our payment processor's secure fields and never reach our servers.

3. How we use your information

PurposeLegal basis
Processing and delivering your orderPerformance of a contract
Customer care and after-sales servicePerformance of a contract
Fraud prevention and account securityLegitimate interests
Showing prices in your local currencyLegitimate interests
Marketing emailsYour consent — withdrawable at any time
Tax, customs and accounting recordsLegal obligation

4. Cookies and similar technologies

We use a small number of cookies and browser storage keys:

TypeWhat it does
EssentialKeeps your shopping bag and login session. The site cannot function without these.
PreferenceRemembers your chosen language and currency.
AnalyticsAggregated, non-identifying statistics on how the store is used.

You can clear or block cookies in your browser settings. Blocking essential cookies will prevent checkout from working.

5. Who we share your information with

We do not sell your personal information. We share it only with service providers who need it to fulfil your order:

6. International transfers

We ship worldwide, so your information may be transferred outside your country of residence — including to Hong Kong SAR, Singapore and the United Arab Emirates, where our operations and servers are located. Where we transfer personal data from the EEA or the UK, we rely on appropriate safeguards such as standard contractual clauses.

7. How long we keep your information

DataRetention period
Order and transaction records7 years (accounting and tax obligations)
Account informationUntil you ask us to delete it
Marketing preferencesUntil you unsubscribe, plus 12 months
Website analytics26 months

8. Your rights

Depending on where you live, you may have the right to:

To exercise any of these rights, email us at support@lumera-diamonds.com. We will respond within 30 days. You may also lodge a complaint with your local data protection authority — in Hong Kong, the Privacy Commissioner for Personal Data (PCPD).

9. How we protect your information

10. Children

Our store is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Changes to this policy

If we make material changes, we will update the date at the top of this page and, where appropriate, notify registered customers by email.

12. Automated decisions and fraud screening

Orders are screened automatically for fraud risk by our payment processor before they are accepted. This screening looks at signals such as the card issuing country, the match between billing and delivery address, and the order value. A high-risk score can cause an order to be declined.

No decision that produces a legal or similarly significant effect on you is made by automated means alone. If your order is declined and you believe this is wrong, contact us and a person will review it.

13. US state privacy rights

If you are a resident of California, Colorado, Connecticut, Virginia or another US state with a comprehensive privacy law, you have the right to know what personal information we hold, to request a copy, to request correction or deletion, and to opt out of targeted advertising.

We do not sell your personal information, and we do not share it for cross-context behavioural advertising as those terms are defined under the California Consumer Privacy Act (CCPA/CPRA). We have not sold or shared personal information in the preceding twelve months.

To exercise any of these rights, email us at support@lumera-diamonds.com with the subject line "Privacy Request". We will verify your identity using the email address on your order before we act. We will not discriminate against you for exercising these rights. You may use an authorised agent, in which case we will ask for proof of authorisation.

14. Data breaches

If a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of it, and will notify you directly without undue delay where the risk to you is high.

15. Contact us

Mooning Limited
Hong Kong SAR
Email: support@lumera-diamonds.com
We aim to respond to all privacy enquiries within 30 days.